Part of the new initiative from the Vogue Beds group is to launch a Vogue news letter every few months, to highlight upcoming exhibitions plus new stories all things Vogue.
The Vogue news letter this month is based on the Sports Therapy Mattresses and Pillows exhibiting at the Manchester show along with the launch of the new new stand alone website – www.sportstherapymattress.co.uk
This reason for creating a completely separate website for the Sports Therapy Mattress brand was driven by the distinct differences between this range and our standard product offering and to capitalize on the increasing awareness of this very exciting and growing range.
We are exhibiting at the Manchester Furniture Show at Manchester Central from 13th – 16th of July 2014. See our New Sports Therapy Mattresses and Revolutionary New Pillow in the Main hall Stand A17.
We are exhibiting at The NBF Bed Show at the Telford Exhibition Centre from 23rd – 24th of September 2014. Hall 2, Stand G80.
We initially launched the Sports Therapy brand at Manchester in 2012, it was a concept that was completely new to the marketplace,” Ebrahim recalls of the brand’s beginnings, so it’s hardly any wonder then that, two years on from the brands initial launch we are back at the Manchester Furniture Show in 2014 to show case the Sports Therapy Mattress brand, which is continuing to win acclaim and new support all the time and similarly, if you pay a visit to the recently launched website for Vogue Beds Group’s Sports Therapy Mattress brand, the first thing you are greeted by is a cavalcade of top sports stars who are at the pinnacle of their chosen sports. The result? That consumers identify that this is a product favoured by winners”
“It was one of those ideas that, irrespective of all the research, planning and development that we put into it, and even our own confidence in what we had created, we still had to launch it into the market not knowing how it would perform.
“Launching when we did gave us the perfect platform for the product and it was really well received. So we followed up the initial launch, by enlisting a number of high profile sports stars as trial lists and they provided us with incredibly positive feedback and endorsements. The brand then really started to build momentum selling in stores and it started repeating very quickly.”
The Sports Therapy Mattress range combines the best of the Vogue Group’s mattress technology and know-how.Sports Therapy mattresses work perfectly on standard bases, frames or adjustable beds and the castellated foam is used on three products; standard, talalay latex and Blu-Cool memory foam.
Come and visit us on stand A17 and try out the Sports Mattresses and new Sports Therapy Pillows.
Show starts on Sunday the 13th of July till the 16th of July 2014.